About Gwen Witherspoon
You could say everything began for Gwen when she was a young girl drawing portraits and making construction paper towns in her room as an only child. She instinctively wanted to be an artist. One day someone said, “You don’t just want to be an artist. You want to be a commercial artist because they make money.” She went on to study graphic design at Drake University in Des Moines, Iowa, started her first job at an advertising agency in Anchorage, Alaska where she learned about client services, account and team management, and agency operations. That was the foundation for Adam Red in Atlanta, Georgia, a branding agency that she founded and where she serves as the Principal.
Gwen’s first business was in direct sales in 1985. In over two decades, she went on to represent six different companies, and she was consistently recognized as a top recruiter and seller. She was attracted by the opportunity to create additional income, but her biggest thrill was in helping her team achieve their goals and earn rewards. From 1991-1994, she operated her freelance graphic design business, Divine Design. Her consultative approach to even the smallest project set her on a path to becoming a skilled strategist and a tireless coach.
It was her infatuation with learning and personal development and her inclination toward teaching that caused her to champion the dreams of others. That obsession fueled her desire to become a coach. Every company she’s worked for, every marketing communications discipline she’s tackled, and every entrepreneurial adventure she’s set out on has made her an invaluable resource for others. She’s drawn to an idea like a moth to a flame, and goes to work immediately figuring out how to bring it to life.
Evidence of this can be found in the major creative breakthroughs in her life: poetry, crochet, jewelry, and scale miniatures. Each of these obsessions–started only for joy–have also led to business ventures. Turns out that though they may not be big sources of revenue (yet), they were catalysts for personal brands and client acquisition.
The big idea that wouldn’t leave her was building her own communications conglomerate. It started out as Myriad Communications, became Glassworks Dream Boutique, and is now Adam Red. The concept has grown with time, with technology, and with Gwen. She is leveraging her agency background with the Internet and the ability to hire and collaborate with teams around the globe to launch Vivid Brands. With all that, her greatest asset is strategic thinking. She skillfully develops, engineers, implements, and promotes comprehensive brand strategies using her proprietary V.I.V.I.D.™ Model for growth and development.