About the V.I.V.I.D. Model

The V.I.V.I.D.™ Model for growth and development was created by Gwen Witherspoon, Better Life Coach. It's roots are found in Habakkuk 2: 2 from the King James Version of the Bible, "Write the vision, and make it plain." It is the foundation of Vivid Brands, Gwen's coaching for entrepreneurs, and Adam Red, the branding agency responsible for Vivid Brands. In this unit, you will review a :60 video featuring Gwen Witherspoon as she introduces herself and explains the origins and the model.

Video Transcript

I have been a serial entrepreneur, artist, and coach for over 30 years. I can’t describe the pure joy I feel as we release Vivid Magazine, Vivid TalkRadio, and Vivid TalkLIVE to cultivate this visionary lifestyle. It’s not enough to have a vision. You have to make it plain. Habbakuk 2: 2 in the Bible says, “Write the vision, and make it plain.” 

Years ago, it occurred to me that “making it plain” is not something that happens when you write your vision down. Making it plain is a process of writing–writing it on paper, writing it on your heart, writing it on the minds of others. You have to make it vivid.

I created a proprietary V.I.V.I.D.Model for growth and development. V.I.V.I.D.™ is an acronym for Vision, Identity, Voice, Information, and Development. This process is the foundation of my coaching, my branding agency, and for Vivid Brands.


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